BusinessWeek Article: Five Don'ts for Marketing in Tough Times

This article from BusinessWeek's Web site is worth reading.

Two highlights:

"The most important thing is to keep your wits about you and not succumb to five common mistakes companies often make when times get tough."

"If you're smart, you've managed your balance sheet well and can ride out a period of slow or no growth. If not, you may have to make some cuts. Just be careful to trim fat and avoid cutting muscle as much as possible. Marketing is muscle, not fat. Be careful about cutting it."

Read on...