Interesting article on "results-driven" PR

Today I stumbled upon this article by Jason Kelly of Blah Blah PR, located in Shipley, West Yorkshire in England. The article makes some interesting points about what the author views as increasingly important trends in the public relations profession.

In the article, Kelly says that "a new breed of PR agency has sprung up pushing aside traditional PR agencies, boasting results-based services under the banner of performance-led delivery." He adds that "the public relations industry has had to adapt in order to not only re-establish its own reputation as a usable service, but also to show that the art or science of public relations can actually support modern-day business operations."

Later in the article Kelly adds, "How can agencies expect to form long-term relationships with their clients if they don’t actually support their clients’ bottom-line?"

I agree with Mr. Kelly's basic premise that public relations must support a business' overall organizational vision and operations. In fact, this concept underscores the foundation of Pioneer Strategies' philosophy.

From our Web site: "We believe that your public relations program should be designed to move your organization in the direction of your overall vision. You don't 'do PR' for the sake of PR; you do it to achieve your overall organizational objectives. With that in mind, we believe that every public relations activity should be designed to help you achieve a larger organizational goal."

This is why we place such great emphasis on strategy and planning. A solid, well-thought-out public relations strategy will help ensure that your PR program is aligned with your overall business plan and that it helps make your vision become a reality.