Article: Tips for Marketing Your Service Business

This article by Kim Gordon from Entrepreneur.com (via MSNBC) provides a few insightful tips for marketing service businesses.

Some highlights:

- From the introduction: "The very word 'service' implies a more personal interaction." The introductory paragraph goes on to say that marketing campaigns for service businesses should emphasize building strong relationships with clients.

- The article says that "good relationships are built on trust," adding that you should let your customers get to know you.

- The article adds that you should compete based on value, meaning that you should seek to deliver a greater value than your chief competitors. I would add that it is important to understand that value doesn't necessarily mean the lowest price -- it means delivering the greatest benefit in return for the client's investment.

- The article also underscores the importance of keeping in touch with existing customers and points out that "it costs considerably less to keep a customer than to win a new one."

Click here to read the full article.