Article: Success Starts With a Good Marketing plan

This article by Dr. Maureen Stephenson was recently published in the Santa Clarita Valley Signal.

A few observations:

From the article: One of the biggest mistakes a new business entrepreneur often makes is not earmarking enough time and effort toward marketing and advertising. Notice that I didn't say "money" because while marketing doesn't have to cost a fortune, what is critical is that you have and implement a plan.

Our view: Planning is key. Planning empowers you to leverage your resources for maximum impact. If you are a small business that has limited resources, planning is critical.


From the article: Starting a new business is like being alone in the darkroom, you know you're there but nobody else does.

Our thought: Well stated!


The article goes on to outline the basic components Dr. Stephenson believes should be included in your plan. She also lists three "shoestring ground rules" and a few shoestring marketing methods.

Our closing thought: This article is worth reading.