Article: Public Relations Train Wrecks

This article from SearchEngineWatch describes the impact of blogs and other new media on the world of public relations and offers several interesting examples of PR blunders. This is an interesting read.

Our view: this article underscores a point made in our June e-newsletter: strategy, not communication, is the foundation of an effective public relations campaign. Organizations that simply shoot from the hip with no strategy guiding their communication efforts are more likely to step on one of the land mines described in the article.