Article: Marketing in Uncertain Times

This article by Shane Atchison (from ClickZ.com) provides excellent guidance for marketing in uncertain times.

In our view, it is important to prepare in advance for the unexpected. Ask the unthinkable "what if" questions -- "what if this happened to our business?" Plan ahead by developing strategies to handle potential crises. Don't delude yourself by saying "that could never happen to us." I'm willing to bet most other companies that have faced challenging situations had similar thoughts before the crisis hit their organization.