Quote that Sums Up the Role of Public Relations

Several weeks ago I had the opportunity to speak at "PR Day," an annual event sponsored by the N.C. State University chapter of the Public Relations Student Society of America. After my talk I sat in on a presentation given by Megan Henderson, owner of Raleigh-based Looking Glass Communications.

In her presentation to the students, Megan made a statement that I believe accurately sums up the role of public relations: "Public relations is the foundation upon which every other aspect of communication is built."