Great Quote that Applies to PR Campaigns

"Nothing good comes in life or athletics unless a lot of hard work has preceded the effort. Only temporary success is achieved by taking short cuts."
- Roger Staubach

Far too many people begin a public relations campaign anticipating overnight success. Simply put, they are looking for a "quick-fix," a magic silver bullet that will solve their business woes in a single bound. An effective public relations campaign is a long-term process that requires discipline and focus. When it comes to public relations, short cuts will likely short circuit your program.