Article: CEO Says Poor Perception of Russian Quality is Inhibiting Economic Diversification

According to this article Alexei Gurin, CEO of Amtel-Vredestein, believes that a poor perception of Russian quality is inhibiting the country's attempts to diversify economically. Gurin's remarks were delivered at the 10th Annual Russian Economic Forum, held in London.

The article quotes Gurin as saying, "I can envision a day when products 'Made in Russia' will inspire admiration rather than ridicule."

In my view, this article reinforces the impact and power of perception. Further, it underscores the importance of monitoring and strategically managing the way key people and groups view your organization. In your case, it impacts your bottom line. In the case discussed in the article, a negative perception is impacting a nation's economy.