Professor: Public's Perception of Corruption Can Be Critical

Perceptions are real, even when they are inaccurate -- and an inaccurate perception can have a real impact on an organization's ability to achieve its goals. The public relations process is about strategically managing the way significant publics view your organization.

With that in mind, this article is interesting. According to the article, a Colgate University professor hypothesizes that while the United States might not have as big or as direct of a corruption problem as developing nations, the public’s perception of government malfeasance can lead to serious problems for the nation’s political system. Click here to read the article.