Article: Raleigh Company Gets "Stamp of Credibility" in Media Spotlight

An article in today's issue of The News & Observer demonstrates the impact positive media coverage can have on a business' fortunes.

The article highlights the impact of recent media exposure on Saf-T-Net, a Raleigh-based company which makes parent notification software for schools. The company was briefly mentioned in The Wall Street Journal last week. According to the N&O article, its customer inquiries have doubled since that mention.

The article paraphrases UNC marketing professor Sridhar Balasubramanian as saying, "A mention in a reputable publication, particularly one that contrasts a business positively against its competition, can be more valuable to a company than paid advertisements."

The article goes on to quote Balasubramanian as saying, "It gives the stamp of credibility."

Article link: Saf-T-Net of Raleigh gets 'stamp of credibility' (you may need to set up a free account with The News & Observer to access the full article)