Monday, November 27, 2006

Article: Yahoo, 170 papers join forces to offer online advertising network

From Newspapers & Technology (Nov. 20, 2006):

Seven major newspaper companies, consisting of more than 170 newspapers, teamed up with Yahoo Inc. to form an online network offering search, graphical and classified advertising features to readers.

The first phase of the partnership, to roll out next spring, will provide advertisers who list jobs in any of the consortium’s newspapers the ability to post their jobs on Yahoo HotJobs and throughout the Yahoo network.

In addition, all of the newspapers’ online career sections will be powered by Yahoo HotJobs and co-branded between Yahoo and the local newspaper.

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