The Impact of Technology on the World of PR

A column in Hotel & Motel Management does an excellent job of outlining the impact of technology on the Public Relations profession. Here are a few key tidbits from the article:

- As the delivery of information moves as quickly as a laser shot, PR has had to step up to the plate and match this speedy delivery.

- Company Web sites have become a primary source for journalists as they conduct research. For that reason, Public Relations practitioners should ensure that clients' online press rooms are up to date.

- Journalists often peruse blogs for story ideas.

Click here to read the entire article.