CNN Turns to Event Marketing to Strut Its Brand

An October 5 article in The New York Times outlines CNN's use of event marketing to build its brand. Tidbits from the article include:

- The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. Although the events will not be televised on CNN, the network’s reporters and anchors will serve as speakers and moderators.

- The start-up of CNN Events is indicative of the growing popularity of experiential marketing, giving brands tangible form to help them forge closer, more emotional ties with consumers.

Click here for the article.