CEOs Stressing Better Marketing to Consumers

This article from The Courier News discusses research which reveals that CEOs are placing an increased emphasis on marketing and communication.

A few nuggets from the article:

- Eighty-six percent of CEOs and chief marketing officers feel that marketing and communications has become an increasingly important factor in business success. As a result, nearly the same percentage said that their companies are changing their marketing and communication practices.

- Eight out of 10 said there's a tighter collaboration between product development and marketing, while almost three-fourths reported that marketing is more involved in research and development.