Article Highlights Growth of Public Relations Industry

An article in today's issue of The News & Observer spotlights the Public Relations industry's recent growth. Here are a few snippets from the article, which was written by business reporter David Ranii:

- Last year, nationwide spending on public relations rose 12.5 percent to $3.35 billion.

- Public relations firms have seen companies shift their marketing dollars out of advertising, simply because the fragmentation of mass media has made it harder to figure out where to effectively place ads.

- "Public relations can be more effective [than advertising] at building trust," UNC Public Relations instructor Larry Lamb said, because consumers are more likely to believe editorial content.

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