Search Marketing in Regulated Industries

From SearchEngineWatch.com:

Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.

A special report from the Search Engine Strategies conference, August 6-10, 2006, San Jose, California.

Involved in retail? Pharma? Gambling? Alcohol sales? Run a medical site? Offer legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can or cannot say on your site and in your ads, or even who you may link to and vice versa.

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