Article: Marketing products directly to the decision makers

This article from MSNBC.com details how Anthony Sanzo, president and CEO of Tele-Tracking Technologies Inc., refocused his company's marketing efforts to ensure that he was communicating the right message to the right people. According to the article, Sanzo identified the people he needed to reach within his target companies and rebranded his company's products "to focus on the latest industry buzzwords and to focus on product development that centered on creating solutions for the issues at the top of hospital executives' minds."

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