Rudy Giuliani on Communication

I am currently reading an excellent book, Leadership, by former New York City Mayor Rudy Giuliani. In his book, Giuliani talks a great deal about communication. Here are two noteworthy tidbits from Leadership:

1. Tailor the Message to the Listener: "The point is not to alter your message depending on the audience, but to present it so that it can be understood by whomever you're addressing. The goal should be to ensure your message gets through loud and clear to as many people as possible." (p. 203)

2. "The head of any large organization that draws regular media coverage should understand that what he or she says on television, radio, and in the newspapers is not just a message to the public but is also a memo to their employees." (p. 204)

On an unrelated note, I had the privilege of shaking Mayor Giuliani's hand at a recent event in Raleigh. Below is a picture from that event.