PR Battle: Two Raleigh Development Centers Vie For 'Midtown' Title

In most cases, one of the key objectives of an organization's Public Relations program is to define that organization in the eyes of key target groups. What will be your brand identity? What will key audiences think of when they hear your organization's name?

An article on WRAL.com describes an interesting Public Relations battle between two Raleigh developers, each of which seeks to define its primary development as "Midtown." An expert quoted in the article argues that Raleigh is big enough to have more than one "Midtown." While that may be the case, this situation nonetheless sets up an interesting PR battle between two competing organizations, each of which is attempting to capture the same brand identity. It will be interesting to see who wins the battle.

Article: Two Raleigh Development Centers Vie For 'Midtown' Title